Events plays an important role in advertising, may it be a global sporting event like “Super Bowl” or the “Oscars”. Many big brands has been using different and innovative marketing techniques to market themselves during these BIG Global events.
If you are a marketer and you love to spread the word about your brand around such major cultural and global events. Here’s one good news for you.
Twitter recently rolled-out a new feature called “Event Targeting”, which will help advertisers to reach audiences interested in these Events.